The marketing agency that makes you self-sufficient

Brand & positioning  •  Web development  •  Content  •  SEO  •  AI integration

Building your brand and a website that converts shouldn't feel like solving a puzzle in the dark.

BaBS UX design project
BaBS web and marketing agency (1)

We turn marketing complexity into systems you can actually use—from brand strategy to websites that work. Then we teach your team to run with it.

We don't just build your brand. We build your capacity.

Maybe you’re staring at a Wix template that doesn’t reflect your brand. Or drowning in AI tools that promise everything but deliver confusion. You know you need SEO, brand consistency, a content system—but where do you even start?

Most agencies build you something beautiful, hand it over, and leave. You're empowered until… you're not.

BaBS is a full-circle marketing partner for businesses ready to own their growth. We create the foundation and then equip your team to scale it without us.

Think: brand assets, template libraries, trained teams, SEO strategies that work in an AI-first world. Everything you need to carve out digital market share.

Why BaBS?

We’re not your typical agency. Our team cut their teeth at fast-moving tech companies, where scrappy execution meets strategic rigor. Now we bring that same approach to SMEs and startups who deserve better than cookie-cutter solutions.

You leave empowered, not dependent.

We deliver complete asset systems—doc templates, visual libraries, iconography, brand guidelines—so your team can create without starting from scratch every time.

AI integrated into your tools and workflows.

We build marketing tech stacks that actually leverage AI: LLM-optimized SEO, content workflows, prompt training for your team. You’ll know how to use the tools, not just own them.

Organic growth and SEO is the long game.

We’ll help with ad strategy if you need it, but our focus is sustainable: SEO, content, systems that compound over time. Build once, grow continuously.

Plug-and-play systems that scale easily.

From WordPress to Elementor to Wix, we meet you where you are to give you templates and training so you’re never stuck waiting on an agency to make updates.

Our services

Building the foundation of who you are and how you show up.

We don’t just make logos. We build the strategic framework that guides every piece of communication you put out. From positioning to visual identity, this is where your brand finds its voice.

What's included:

Branding

Market analysis & positioning, unique value proposition, audience personas

Messaging

Brand voice, tone guidelines, key messages, taglines, elevator pitches

Visual identity

Logo suite, color palette, typography, design principles, usage guidelines

Story & narrative

Origin story, mission/vision articulation, founder narrative, customer journey mapping

Brand guidelines

Complete brand book covering voice, visual, and messaging standards

Outcome: A brand system that your team can reference and execute against consistently, whether they’re creating a social post or pitching investors.

Strategic content that gets found and gets results.

Content without strategy is noise. We build content systems that drive organic traffic, establish authority, and convert; optimised for both traditional search and the AI-powered future of discovery.

What's included:

Content strategy

Topic clusters, content pillars, publishing roadmap for website, social media, PR +

SEO optimisation

Keyword research, competitive analysis, technical SEO audit, content gap analysis

LLM & AI Search

Content structured for ChatGPT, Perplexity, Google SGE, and AI-powered search

Copywriting

Target topic clusters, content pillars, socials, website copy, publishing & distribution

Content Templates

Complete brand book covering voice, visual, and messaging standards

Outcome: A content engine that attracts your ideal customers organically and positions you as the go-to expert in your space.

Websites that look great and work even better—built for you to manage.

We design and develop websites on platforms you can actually use. No custom code that traps you. Just clean, strategic sites built on WordPress, Elementor, Wix, or your platform of choice.

What's included:

Setup & architecture

Site structure, navigation, user flow, responsive design framework

Custom design

Brand-aligned layouts, page templates, visuals, mobile optimisation

Development

From wireframes to full build-out, iteration and on-going management on demand

Plugins & integrations

CRM integration, analytics, forms, booking systems, SEO plugins

Training & handoff

Team training on content updates, page building, basic maintenance

Outcome: A professional website you’re proud to share, and a team that knows how to update and expand it without calling us every time.

Turn AI from a buzzword into a competitive advantage.

Most teams have access to AI tools but don’t know how to use them effectively. We build your marketing tech stack, integrate AI into your workflows, and train your team to leverage it like pros.

What's included:

Marketing tech stack

Tool selection, API integrations, workflow automation (ChatGPT, Claude, Zapier, Make +)

AI-powered workflows

Content generation systems, SEO research automation, social media scheduling +

Prompt training

Team workshops on effective prompting, use case development, quality control

LLM SEO

Structuring and optimising content to rank in AI-powered search engines

Custom GPTs

Brand voice GPTs, research assistants, content generators tailored to your business

Outcome: Your team moves faster, creates better content, and stays ahead of competitors still figuring out AI basics.

Everything your team needs to execute without starting from scratch.

This is where strategy becomes sustainable. We build complete libraries of templates, visuals, and assets soyour team can create on-brand materials quickly and confidently.

What's included:

Templates library

Proposals, decks, one-pagers, case studies, decks, internal docs (Google Docs/Slides, Canva, PowerPoint)

Visual asset library

Iconography, image bank, graphic elements, social media templates, email headers +

Brand kit

Logo files, color codes, fonts, patterns, photo filters and guidelines for consistency

Social media

Post templates for Instagram, LinkedIn, X, Facebook (Canva, HubSpot +)

Content frameworks

Blog outlines, video scripts, newsletter formats, caption formulas +

Outcome: Your team can produce professional, on-brand materials in minutes instead of hours. No designer or approval bottlenecks.

Our work

Platform migration Web development Visual modernisation SEO optimisation Google ADs setup Template library Team training

We migrated Nasc from an outdated Drupal platform to a modern, SEO-optimised WordPress site with Elementor; overhauling their visual presence while building the marketing systems and templates their team needed to scale independently.

WHAT SETS US APART

What you actually get when you work with us

Brand-first approach

Every strategy, every piece of content, every pixel—it all ladders back to your brand. We don't just execute tasks; we build systems that reinforce who you are and why you matter.

Expert-led strategy

Marketing expertise from tech companies, applied to your business. We bring the strategic rigor of fast-moving startups to every project, no matter your size.

Knowledge transfer

We don't gatekeep. Every project includes training, documentation, and templates so your team can execute independently. You learn while we build.

Data-driven decisions

No guesswork, no vanity metrics. We track what matters, optimise based on real performance, and build systems you can measure and improve over time.

Trackable outcomes

From SEO rankings to conversion rates, you'll always know what's working. We set up analytics, reporting, and dashboards so you can see the impact clearly.

Fast & accessible

Enterprise-quality work without the enterprise timeline or price tag. We move quickly, communicate clearly, and deliver solutions that fit your budget and goals.

Let's turn complexity into clarity.

Book a strategy call and we’ll map out what your brand needs to grow—and how to build a system your team can actually run with.